Don't disagree, although I think theres a bit of surplus value for teams having a superstar or 'face' player in terms of interest/viewership. A team of average players isn't as exciting, even if its an 81 win team either way
Think of like Halladay when the Jays were terrible
Anyways, other than signing someone in the echelon of Vlad they should sign shorter FA deals, spend to the cap and trade for the future where they can