Report: Blue Jays Made "Over $100 Million" in Revenue During Postseason Run

[Leo Morgenstern]

Earlier this winter, Jays Centre contributor Bob Ritchie estimated that the Blue Jays made $36.9 million in revenue from their share of the gate receipts from the 2025 postseason. 

Of course, as Bob acknowledged, there were several more sources of revenue related to the postseason that he did not have enough information consider, including the TV and radio broadcasts. 

On Monday, a new report from the Financial Post offered more clarity as to just how much money the Jays brought in from their run to the World Series. An estimate from a National Bank of Canada analyst suggests “the MLB playoff run was worth over $100 million” in revenue for Blue Jays ownership.

I wouldn’t be surprised if that’s still a conservative number. After all, there are so many ways a playoff run can indirectly increase a team's revenue. For example, I wonder if that $100 million estimate includes the ad revenue Rogers brought in from all the extra traffic the Sportsnet website and YouTube channel were surely getting last October. 

Not to mention, the monetary benefits of a deep postseason run don’t go away when the postseason ends.

In addition to all the extra tickets and TV/streaming packages the Blue Jays/Rogers will be able to sell, consider how much more the Jays can charge their advertisers in 2026. That $100 million is really just a jumping-off point.  

With that in mind, it’s hardly surprising that Toronto has already committed more than $300 million to free agents this winter. And with a projected payroll that’s still only $21 million higher than it was last season (per RosterResource), it really is believable that this team is still in the market for top free agents Kyle Tucker and Bo Bichette.

Can the Blue Jays become the Dodgers of the north? I say, why the heck not?

Featured image courtesy of Nick Turchiaro, Imagn Images.

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[Perfect Game]

12 minutes ago, Leo Morgenstern said:

I wouldn’t be surprised if that’s still a conservative number

100% agree. The night of game 7 of the ALCS the game ended at around 10 p.m. The Jays shop stayed open until almost 1 a.m. in order to handle the sales. I work with 500 people the majority of whom can be best described as casuals. At least 3/4's of them have bought official merchandise. A large # of them have bought flex packs for 2026. I have friends who are bandwagoners who've reached out to me about going in on a flex pack with them for next season. Shapiro was right when he said this market is a behemoth.

[mphenhef]

9 minutes ago, Perfect Game said:

100% agree. The night of game 7 of the ALCS the game ended at around 10 p.m. The Jays shop stayed open until almost 1 a.m. in order to handle the sales. I work with 500 people the majority of whom can be best described as casuals. At least 3/4's of them have bought official merchandise. A large # of them have bought flex packs for 2026. I have friends who are bandwagoners who've reached out to me about going in on a flex pack with them for next season. Shapiro was right when he said this market is a behemoth.

Just the fact that you can watch Canadian podcasts and shows that cover multiple sports right now and they are still leading with the Jays (in January!) tells you they have unlocked access to that behemoth.  

[Laika]

It helps that the Leafs are THE LEAFS right now haha

[Brownie19]

It's still really hard to find Blue Jays merchandise in stores.  Anything with the 2025 World Series patch is gone and even their standard hats are difficult to find - especially the white panel hat they wore a lot in the playoffs.

[Spanky__99]

14 hours ago, Laika said:

It helps that the Leafs are THE LEAFS right now haha

How 'bout dem Bruins?

[Spanky__99]

14 hours ago, Brownie19 said:

It's still really hard to find Blue Jays merchandise in stores.  Anything with the 2025 World Series patch is gone and even their standard hats are difficult to find - especially the white panel hat they wore a lot in the playoffs.

Online bruh?

[Brownie19]

3 hours ago, Spanky__99 said:

Online bruh?

Sold out everywhere I looked.

[The_DH]

I'm an experienced accountant and I remember learning from one of the Big 4 senior partners when there is a situation where the records are spotty and incomplete which is much like we have access to here.  His straight opinion was follow the money you do know and fill in from there.  In this case I see the amounts that went to the players and the amount that's been spent on the new contracts.  I also know that Edward Rogers isn't the baseball fan that Ted was.  SO that tells me there is cash flow and a whole lot that just came in. FX transactions aside, I'd put it closer to about $500 million in about 1 year and higher revenues in future years.  You don't think they will continue to charge the same advertising dollars going forward?  Nope.  

[Laika]

Yeah this aggressive offseason is an OBVIOUS reaction by Rogers to how much extra money the postseason run made them 

[Olerud363.354]

32 minutes ago, Laika said:

Yeah this aggressive offseason is an OBVIOUS reaction by Rogers to how much extra money the postseason run made them 

Losing the way they did was probably worth 10-15 million compared to losing in LA in game 5 (2 extra home games).

I also motivated Ed Rogers apparently.  

Other than winning losing the most longest, drawnout, painful way is best (as compared to losing a dud World Series). 

2023 Diamondbacks didn't have half this excitement around them going into 2024. 

[The_DH]

Yeah, it's a definite sign and $36 million wouldn't move the needle.  

[Laika]

Now what if they match the Dodgers payroll and lose in the WC three years in a row again? 

lol 

[Jimcanuck]

9 minutes ago, Laika said:

Now what if they match the Dodgers payroll and lose in the WC three years in a row again? 

lol 

Spanky will revert back and start fighting with everyone again

[Joltin Joe]

22 hours ago, Leo Morgenstern said:

Earlier this winter, Jays Centre contributor Bob Ritchie estimated that the Blue Jays made $36.9 million in revenue from their share of the gate receipts from the 2025 postseason. 

Of course, as Bob acknowledged, there were several more sources of revenue related to the postseason that he did not have enough information consider, including the TV and radio broadcasts. 

On Monday, a new report from the Financial Post offered more clarity as to just how much money the Jays brought in from their run to the World Series. An estimate from a National Bank of Canada analyst suggests “the MLB playoff run was worth over $100 million” in revenue for Blue Jays ownership.

I wouldn’t be surprised if that’s still a conservative number. After all, there are so many ways a playoff run can indirectly increase a team's revenue. For example, I wonder if that $100 million estimate includes the ad revenue Rogers brought in from all the extra traffic the Sportsnet website and YouTube channel were surely getting last October. 

Not to mention, the monetary benefits of a deep postseason run don’t go away when the postseason ends.

In addition to all the extra tickets and TV/streaming packages the Blue Jays/Rogers will be able to sell, consider how much more the Jays can charge their advertisers in 2026. That $100 million is really just a jumping-off point.  

With that in mind, it’s hardly surprising that Toronto has already committed more than $300 million to free agents this winter. And with a projected payroll that’s still only $21 million higher than it was last season (per RosterResource), it really is believable that this team is still in the market for top free agents Kyle Tucker and Bo Bichette.

Can the Blue Jays become the Dodgers of the north? I say, why the heck not?

Featured image courtesy of Nick Turchiaro, Imagn Images.

 

View full rumor

 

Isn't it divided up though among all teams 

[Jimcanuck]

5 minutes ago, Joltin Joe said:

Isn't it divided up though among all teams 

36.9M is the Jays share as the WS runnup

The playoff bonus pool is divided up among playoff teams only according to how the team fares.  So the Dodgers get the most, Jays get 2nd most, etc

The other items in the article is direct revenue to the Jays (Rogers actually) such as increased advertising revenue

[Brownie19]

58 minutes ago, Laika said:

Now what if they match the Dodgers payroll and lose in the WC three years in a row again? 

lol 

There's a high probability that happens.  I'm almost certain we'll be here in 2027 talking about firing Atkins again.

[Jimcanuck]

2 minutes ago, Brownie19 said:

There's likely a high probability that's what happens.  I'm almost certain we'll be here in 2027 talking about firing Atkins again.

There's a very good probability the Jays miss the playoffs one of those 3 years.  3 guys could go down to TJS in the same year.

[Jays24]

1 hour ago, Jimcanuck said:

Spanky will revert back and start fighting with everyone again

This never stopped loll

[JaysFan99]

2 hours ago, Laika said:

Now what if they match the Dodgers payroll and lose in the WC three years in a row again? 

lol 

I hope we wouldn't become the Mets, but the AL East is really stacked and injuries happen.

[mphenhef]

5 hours ago, The_DH said:

I'm an experienced accountant and I remember learning from one of the Big 4 senior partners when there is a situation where the records are spotty and incomplete which is much like we have access to here.  His straight opinion was follow the money you do know and fill in from there.  In this case I see the amounts that went to the players and the amount that's been spent on the new contracts.  I also know that Edward Rogers isn't the baseball fan that Ted was.  SO that tells me there is cash flow and a whole lot that just came in. FX transactions aside, I'd put it closer to about $500 million in about 1 year and higher revenues in future years.  You don't think they will continue to charge the same advertising dollars going forward?  Nope.  

You have to follow other money too.  Roger's is rumoured to be getting ready to split their sports interests off into a separate entity and having an IPO for it.  Building it up now will earn them so much more later in this scenario.

[Spanky__99]

4 hours ago, Jimcanuck said:

Spanky will revert back and start fighting with everyone again

FU Dale.

 

[Spanky__99]

4 hours ago, Laika said:

Now what if they match the Dodgers payroll and lose in the WC three years in a row again? 

lol 

Beisbol

[Spanky__99]

3 hours ago, Jays24 said:

This never stopped loll

[Bob Ritchie]

On 1/7/2026 at 11:54 AM, Jimcanuck said:

36.9M is the Jays share as the WS runnup

The playoff bonus pool is divided up among playoff teams only according to how the team fares.  So the Dodgers get the most, Jays get 2nd most, etc

The other items in the article is direct revenue to the Jays (Rogers actually) such as increased advertising revenue

The $36.9 million, which is in USD, is Toronto's (the owner's) net share of gate receipts from all series in which it played (Yankees, Mariners, and Dodgers). For example, the Blue Jays and Dodgers share equally in the World Series gate receipts to which the two ballclubs (the organizations, not the players) are entitled. In other words, as the World Series Champion, the Dodgers' owner does not receive a larger share of the World Series gate receipts than the Blue Jays' owner.

The player's pool is a separate pot of gate receipt money that all postseason teams (not the owners) share. As the World Series runner-up, Toronto's (non-owner) share of the players' pool is the second-largest, at USD 30.8 million.

The owners' and players' pools are determined as follows:

MLB Rule 45 gives the Commissioner’s Office 15% of the paid attendance receipts for all postseason games. The remaining 85% is divided as follows:

- Sixty percent of the paid attendance receipts from the first two games of the Wild Card Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first three games of the Division Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first four games of the Championship Series and the World Series are contributed to the Players' Pool.

All paid attendance receipts not paid to the Commissioner’s Office or contributed to the Players' Pool are shared equally between the two teams in each Series.

[Ray]

Has it been reported how Canadian MLB playoff television revenue is distributed?

We know that national TV revenue in the USA is split between all 30 teams, with playoff teams getting a bigger share of the pie for playoff tv broadcasts, but if Rogers/Sportsnet just pay a licensing fee to MLB for the rights to broadcast in Canada, that would mean they recoup 100% of the advertising $ that they make during Jays playoff tv broadcasts + get their share of the national US broadcast money too. So they are essentially double-dipping.

[Jimcanuck]

1 hour ago, Bob Ritchie said:

The $36.9 million, which is in USD, is Toronto's (the owner's) net share of gate receipts from all series in which it played (Yankees, Mariners, and Dodgers). For example, the Blue Jays and Dodgers share equally in the World Series gate receipts to which the two ballclubs (the organizations, not the players) are entitled. In other words, as the World Series Champion, the Dodgers' owner does not receive a larger share of the World Series gate receipts than the Blue Jays' owner.

The player's pool is a separate pot of gate receipt money that all postseason teams (not the owners) share. As the World Series runner-up, Toronto's (non-owner) share of the players' pool is the second-largest, at USD 30.8 million.

The owners' and players' pools are determined as follows:

MLB Rule 45 gives the Commissioner’s Office 15% of the paid attendance receipts for all postseason games. The remaining 85% is divided as follows:

- Sixty percent of the paid attendance receipts from the first two games of the Wild Card Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first three games of the Division Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first four games of the Championship Series and the World Series are contributed to the Players' Pool.

All paid attendance receipts not paid to the Commissioner’s Office or contributed to the Players' Pool are shared equally between the two teams in each Series.

From Forbes:

World Series Winner – Dodgers (36%)

World Series Loser – Toronto Blue Jays (24%)

League Championship Series Losers – Seattle Mariners, Milwaukee Brewers (24%)

Division Series Losers – New York Yankees, Detroit Tigers, Philadelphia Phillies, Chicago Cubs (13%)

Wild Card Series Losers – Boston Red Sox, Cleveland Guardians, San Diego Padres, Cincinnati Reds (3%)

[Bob Ritchie]

3 hours ago, Jimcanuck said:

From Forbes:

World Series Winner – Dodgers (36%)

World Series Loser – Toronto Blue Jays (24%)

League Championship Series Losers – Seattle Mariners, Milwaukee Brewers (24%)

Division Series Losers – New York Yankees, Detroit Tigers, Philadelphia Phillies, Chicago Cubs (13%)

Wild Card Series Losers – Boston Red Sox, Cleveland Guardians, San Diego Padres, Cincinnati Reds (3%)

Those figures concern the Players' Pool, of which Toronto (non-owner) splits USD 30.8 million (24% of USD 128.2 million) among Blue Jay players and other personnel.

The USD 36.9 million is my estimate of Toronto's/Rogers share of net gate receipts.

I provided the details in my article that Leo linked to.

 

[Joltin Joe]

On 1/8/2026 at 3:04 PM, Bob Ritchie said:

The $36.9 million, which is in USD, is Toronto's (the owner's) net share of gate receipts from all series in which it played (Yankees, Mariners, and Dodgers). For example, the Blue Jays and Dodgers share equally in the World Series gate receipts to which the two ballclubs (the organizations, not the players) are entitled. In other words, as the World Series Champion, the Dodgers' owner does not receive a larger share of the World Series gate receipts than the Blue Jays' owner.

The player's pool is a separate pot of gate receipt money that all postseason teams (not the owners) share. As the World Series runner-up, Toronto's (non-owner) share of the players' pool is the second-largest, at USD 30.8 million.

The owners' and players' pools are determined as follows:

MLB Rule 45 gives the Commissioner’s Office 15% of the paid attendance receipts for all postseason games. The remaining 85% is divided as follows:

- Sixty percent of the paid attendance receipts from the first two games of the Wild Card Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first three games of the Division Series is contributed to the Players' Pool.
- Sixty percent of the paid attendance receipts from the first four games of the Championship Series and the World Series are contributed to the Players' Pool.

All paid attendance receipts not paid to the Commissioner’s Office or contributed to the Players' Pool are shared equally between the two teams in each Series.

How much did the Jays make from deep playoff run? It's very confusing 

[Bob Ritchie]

10 hours ago, Joltin Joe said:

How much did the Jays make from deep playoff run? It's very confusing. 

I agree it isn't very clear, and it is because of two factors. First, sometimes "Jays" refers to the players; sometimes it means the owner (Rogers). Second, two currencies (CAD and USD) are in play.

Concerning the "Jays", the players. All players who played in the 2025 postseason (Dodgers, Jays, Mariners, etc.) participate in the Players' Pool, which represents the players' share of postseason gate receipts. The players are entitled to 60% of the gate receipts from certain games (the first two games of all Wild Card series, the first three games of all Division Series, the first four games of all League Championship Series, and the first four games of the World Series). In total, players are entitled to 60% of the gate receipts from 32 postseason games.

As the runner-up, MLB allocates 24% of the Players' Pool to Jays players and other Jays personnel. As Shi Davidi and others reported, the total amount of the Players' Pool was USD 128.2 million. Accordingly, MLB allocated USD 30.8 million to Jays players and other personnel (24% of USD 128.2 million). For a Jays player such as George Springer, a full share was worth USD 354,118.

Concerning the "Jays", the owner (Rogers). In my article, I estimated that the Rogers share of the 2025 postseason net gate receipts was USD 36.9 million. It should be noted that teams/owners share gate receipts differently from the "players". While a player such as Springer shares in the gate receipts from all 32 postseason games that constitute the Players' Pool, the owners are treated differently. For example, Rogers shares equally with the Yankee owner in 100% of the gate receipts from Game 4 of the Division Series, and shares equally in the 40% ('Players" receive the other 60%) of the gate receipts from Games 1, 2 and 3 of the Toronto-New York Division Series. Similarly, Rogers shared equally with the Dodgers owner in 100% of World Series gate receipts from Games 5, 6, and 7, and in 40% of the gate receipts from Games 1, 2, 3, and 4. Owners share only in the gate receipts from the series their team played in. Rogers, for example, did not share in the gate receipts from the Seattle-Detroit series.

In my article, I stated that my gate receipt estimate for Rogers (USD 36.9 million) did not include other revenue sources, such as Sportsnet and merchandise sales. I do not have access to those numbers and did not want to guess. I was comfortable estimating Rogers' share of postseason gate receipts because the Players' Pool amount (USD 128.2 million) was disclosed, and I know how the Players' Pool and owners' share is calculated (courtesy of FanGraphs and the CBA).

Lastly, Leo Morgenstern noted the $100 million figure. That number was reported by the Financial Post, and is CAD, not USD. Also, the CAD 100 million is the estimate from Adam Shine, a National Bank telecom analyst. That CAD 100 million includes Rogers' share of gate receipts and other revenue sources, including the boost in Sportsnet's revenue.

I hope this long-winded explanation helps. :)