I mean... If you want the Jays to be like the O's or Rays, you can kiss your massive long term contracts goodbye, live off of prospects and prepare to risk suffering for 5-8 year windows to be competitive for a couple of years at a time unless you get a bit lucky, and rinse repeat. You don't get to keep your stars longer than their window of opportunity, which in turn brings in the fans, merch and sales. TB can win every year and they'll still never sell out or have any money. The best player they've probably kept around 8-10 years was Longoria but that's not putting fans in the stands. They had to give up the David Prices, Crawfords, etc. at their peaks. We probably had more Price jerseys purchased here for half a year than they did 5 years.