If there is one thing from the Godfrey/Ricciardi era that will have a long-lasting legacy, it's the inferiority complex that the Jays can't compete with the Red Sox and Yankees. Up until the mid-90s, the Jays had absolutely no problem outspending and outcompeting both of those teams. Rogers is richer than Fenway Sports and the Steinbrenners combined.
This isn't 2000 anymore. The Red Sox sold off Betts and the Yankees are starting to come to terms with the fact that they have assembled inefficient, overpaid teams with holes in them since they last won a championship. They're not going to go buck wild with their payrolls anymore because there's more and more evidence that this simply doesn't work. Especially post-steroids era where giving a multi-year contract to someone over 30 is a big gamble.
What we need to work on is competitive balance and divisional realignment so that three, sometimes four, 90 win teams that somehow get to that level despite facing each other 19 times each aren't competing for three playoff spots while the one half decent AL Central team cruises. But I'm not opposed to the Jays competing with the Yankees and Sox.