You f***ing guys man. The commonality between Donaldson, Bautista, Goins, Valencia, Pillar, Stroman etc. is that they are all ATHLETES. Athletes in the social media age. Athletes in the Reddit/Twitter age where equal voices are given to the jocks and the nerds they terrorized in high school. You think George Bell or Kelly Gruber or Dave Stieb would translate well to 2020 society?
And honestly about Goins. Yes he was a piece of s*** MLB ballplayer. But a piece of s*** MLB ball player is better than 99.9999% of people who ever touched a baseball. If you were a fringe major leaguer you would have a big head too. For the majority of his friends and family growing up, Goins is the most famous and successful person they'll ever know.