@Brock Beauchamp - I had a thought/idea for you. Years ago, we had a board member (named King I believe - someone correct me if I'm wrong) who would provide a daily summary of the Jays minor league results. He would provide an update on scores and who performed well - and not so well (often providing snippets of box scores and such). He'd also keep us up to speed on trends - such as players who are on a hot streak/cold streak, players who were promoted, etc.
Personally, I found it incredibly helpful and engaging as a Jays fan. It was always one of my favourite threads to read and helped me become much more informed on the organization. Not sure if that type of thing drives views or not, but it might be something to consider for one of your writers.