Transcribing what Shapiro said on Tim and Sid: "I tend to believe that the best work done in an off-season is we need to internally frame what our values are, understand what we think are acceptable in years, understand what we think the right price is whether it's trades or free agency, and have that in our minds when we head in. If you don't do that, you're apt to get carried away and those are the deals you end up regretting whether they are trades or free agents".
Jays made an offer they felt Fowler was worth, wouldn't budge on it, and the Cardinals blew it away. That's likely what happened.