The Rays don't have any elite players (unless you consider Meadows one), they play in a s*** hole stadium, they have no fans, and if they advance to the ALDS it would get lower ratings than reruns of 80s sitcoms. Plus, excessive pitching changes/openers, excessive shifting, etc, is boring as hell to watch. I'm not rooting for teams because they have ivy league front offices. Give me big markets, exciting players, etc. The Jays got a ton of media coverage in the US when Bautista hit the home run because we were loaded with star players. Tampa just has nothing to get excited about.
If the Jays are not in the playoffs, then I'm rooting for baseball to succeed. Give me the Astros/Yankees in the ALCS and Dodgers/whoever in the NL side. NYY/LAD in the WS would be great for baseball. Only exception might be that I wouldn't mind if Billy Beane won a title, so if the A's happen to get by, then that's cool too.