The Jays care about optics. They make decisions based on what fans or media think, not necessarily what makes the team better short or long term. It's why they started rebuilding in July 2018 instead of July 2017, and why they didn't trade Semien or Ray when it was the biggest seller's market in at least 5 years, if not more. The Rays win every year because they don't have any fans so they don't give a s*** what perception is. Seattle hasn't made the playoffs in 2 decades and even they aren't so jaded to bet on a long shot rather than make sensible moves. Hell, the Yankees in 2016 were basically in the same spot as the Jays were at the deadline, probably a little better, and still sold rather than aim for a 2nd WC spot.
I like Shatkins, but if you want to find a weakness, this is a big one (aside from Montoyo, which is the biggest weakness).