I meant more from management's standpoint. I believe the payroll increase was in large part due to the fact that the team would've been expected to lose 90-100 games going into 2013. This would've meant lower attendance, ratings and interest in the team. This was probably a major deciding factor in choosing option 2.
Also, the team did win 85 games in 2010, IIRC. Not saying that's a great accomplishment, but it would've likely put them in the 2nd WC race in 2012.