You misunderstood what I said, but regardless looking into it a little further it seems Rogers in 2015 paid 300M for the NHL rights (it scales), and are believed to have made about 10% on it. (last year was probably worse with no Canadian teams in the playoffs) So 330M over (300?) national games, all star game, postseason games, some rebroadcast games from the States, and NHL Center Ice and Gamecenter Live revenue. Getting the revenue in fewer nights a week should significantly boost advertising rates, as should the tradition of HNIC. Even ignoring that though, and if we assume the hockey games have roughly the same average viewership as the baseball games, knocking off a guess of maybe 30M for NHLCI and Gamecenter, we'd arrive at roughly 1M / game for the actual revenue the Jays broadcasts would have generated last year based on the hockey numbers. Now that doesn't fully factor in the large viewership increase since I think many of the slots are negotiated well in advance, so that's probably a more fair guess for next year than last. Also, broadcasters would expect to make a profit on the broadcasts, so the team wouldn't get 100% of that (maybe 80 to 90%?). With that considered, taking maybe 80% due to pre-negotiation and a generous 90% to the team, we'd arrive at ~$117M for last year.
Now that also doesn't factor in Rogers pawning off the French language rights for 65M / year average which I forgot to factor in above, which would reduce that figure another 20% possibly.
I think it's reasonable to assume that last year the fair market value of the tv rights was probably a little under 100M.