Brock Beauchamp Site Manager Posted January 29 Posted January 29 This is our first site that is primarily used by Canadians. We went in with eyes wide open, but the numbers are below even our modest expectations (in revenue per user, not overall users, that number is good). Are a bunch of you using ad blockers? I'm not here to convince you to stop or anything, I'd just really like to narrow down possible reasons for this site being so far underwater compared to all our other sites. Before I go chasing my tail, I'd like to check one possible reason off my list. And don't fret or anything, this site is going nowhere, even if it keeps losing money. We're not the kind of organization that just shutters something if it struggles a little bit. Thank you for your honesty in this poll! And really, I'm not going to be upset if people answer yes. In a way, it's actually reassuring if this is the answer to my woes.
mphenhef Verified Member Posted January 29 Posted January 29 I'm both. If on my phone or personal device, I don't use one. If I access (from time to time) during office hours my work has a blocker. Brock Beauchamp and Orgfiller 2
Pendleton Old-Timey Member Posted January 29 Posted January 29 1 hour ago, Brock Beauchamp said: This is our first site that is primarily used by Canadians. We went in with eyes wide open, but the numbers are below even our modest expectations (in revenue per user, not overall users, that number is good). Are a bunch of you using ad blockers? I'm not here to convince you to stop or anything, I'd just really like to narrow down possible reasons for this site being so far underwater compared to all our other sites. Before I go chasing my tail, I'd like to check one possible reason off my list. And don't fret or anything, this site is going nowhere, even if it keeps losing money. We're not the kind of organization that just shutters something if it struggles a little bit. Thank you for your honesty in this poll! And really, I'm not going to be upset if people answer yes. In a way, it's actually reassuring if this is the answer to my woes. Nope, lots of gambling ads contributing to my delinquency Brock Beauchamp 1
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 5 minutes ago, mphenhef said: I'm both. If on my phone or personal device, I don't use one. If I access (from time to time) during office hours my work has a blocker. Ah, thank you. I added a third option, this hadn't crossed my mind.
Brownie19 Old-Timey Member Posted January 29 Posted January 29 12 minutes ago, mphenhef said: I'm both. If on my phone or personal device, I don't use one. If I access (from time to time) during office hours my work has a blocker. That's probably what happens for me as well? I think? I don't even really know. I'm looking now and I do have some shoe advertisement showing up on a portion of the screen - it just changed to a Moores ad - so I guess maybe I don't have ad blocker on at work? I don't even notice the ads to be honest. I think I voted wrong Brock - and it doesn't appear I can change it.
Laika Community Moderator Posted January 29 Posted January 29 Weird that Canada would be so different
Pendleton Old-Timey Member Posted January 29 Posted January 29 41 minutes ago, Laika said: Weird that Canada would be so different We are weird
mphenhef Verified Member Posted January 29 Posted January 29 @Brock BeauchampI do recall reading somewhere that ad revenue in Canada is lower for TV than it is in the US. I wonder if it is similar on the web side of things as well? Spanky__99 1
Laika Community Moderator Posted January 29 Posted January 29 Yeah I did some Googlin' Per capita ad spend in Canada is like 75% lower than the US Advertisers pay less to get the ads so the views and clicks or whatever aren't worth as much This is because Americans are slobbering buffoons who buy more things that are shoved in their faces on advertisements. Canadians are wiser and less impulsive If you can see your data in pennies per ad view it might show this Orgfiller, BatFlip, Stangstag and 4 others 2 1 4
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 13 minutes ago, mphenhef said: @Brock BeauchampI do recall reading somewhere that ad revenue in Canada is lower for TV than it is in the US. I wonder if it is similar on the web side of things as well? It is, for sure. And we expected that. But we're seeing 10% of our US rates, which is so much lower than is reasonable. Spanky__99 1
Laika Community Moderator Posted January 29 Posted January 29 The answer is that we need more American members And the incumbent Americans need to tape their eyes open and look at the ads Brock Beauchamp, Spanky__99, Waylanderz and 1 other 4
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 1 minute ago, Laika said: This is because Americans are slobbering buffoons who buy more things that are shoved in their faces on advertisements. Canadians are wiser and less impulsive The thing is, you're really not wrong. Stangstag 1
Laika Community Moderator Posted January 29 Posted January 29 Just think of us as a loss-leader Your money making sites will benefit from our traffic and high quality content. Somehow. I'm not sure how. Somehow.
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 Just now, Laika said: Just think of us as a loss-leader Your money making sites will benefit from our traffic and high quality content. Somehow. I'm not sure how. Somehow. I work in tech. The phrase you're looking for is "in volume". Volume fixes everything. Spanky__99 1
mphenhef Verified Member Posted January 29 Posted January 29 16 minutes ago, Brock Beauchamp said: It is, for sure. And we expected that. But we're seeing 10% of our US rates, which is so much lower than is reasonable. Wow, that’s nuts! Spanky__99 1
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 12 minutes ago, mphenhef said: Wow, that’s nuts! Yeah, that's how we feel as well. 😀 Spanky__99 1
Pendleton Old-Timey Member Posted January 29 Posted January 29 @Brock Beauchampneed to find the Buffalo Bisons, New Hampshire FisherCats and Dunedin Blue Jays fan bases and get them logging in. We can be the only team that is primarily funded through the minor leagues. Spanky__99, Waylanderz and Brock Beauchamp 3
Brownie19 Old-Timey Member Posted January 29 Posted January 29 I don't know about everyone else, but I'm pretty immune to ads these days. It's probably been years since I clicked on an ad I see on a website. I guess there's some subliminal effect - but the website doesn't get paid if I decide to go look at shoes 3 days from now because I've been looking at shoe ads on this message board all week. Maybe I have PTSD from all the pop-ups that blew up my computer when I was a kid. News flash - there is no MILF down the street who wants to chat! Stangstag and Spanky__99 1 1
M.E. Verified Member Posted January 29 Posted January 29 we've largely been able to keep the opponent fans off this site which is glorious. i'm sure the Sox site is filled with Yankee tards
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 22 minutes ago, Brownie19 said: I don't know about everyone else, but I'm pretty immune to ads these days. It's probably been years since I clicked on an ad I see on a website. I guess there's some subliminal effect - but the website doesn't get paid if I decide to go look at shoes 3 days from now because I've been looking at shoe ads on this message board all week. Maybe I have PTSD from all the pop-ups that blew up my computer when I was a kid. News flash - there is no MILF down the street who wants to chat! Good ad providers aren’t pay per click anymore. We get paid for impressions, not clicks. Brownie19 1
Brock Beauchamp Site Manager Posted January 29 Author Posted January 29 6 minutes ago, M.E. said: we've largely been able to keep the opponent fans off this site which is glorious. i'm sure the Sox site is filled with Yankee tards Not really, mods have 100% license to ban any opposing fans the moment they cause trouble. It’s why we try to keep each site siloed; this is a place for Jays fans to be biased about their team without outside nonsense. Spanky__99, M.E. and Pendleton 3
glory Old-Timey Member Posted January 29 Posted January 29 I'm in the US and it's a mix for me. If I'm on my phone, then I probably see ads (don't really pay attention either way), but if I'm on my laptop then I have an ad blocker so it won't be visible.
Abomination Old-Timey Member Posted January 29 Posted January 29 Maybe have a products section for the website with some Amazon affiliate links (to Amazon Canada obviously). I'm sure lots of people would be more than happy to click on an affiliate link before making Amazon purchases to help support the site. mphenhef 1
Brock Beauchamp Site Manager Posted January 30 Author Posted January 30 32 minutes ago, Abomination said: Maybe have a products section for the website with some Amazon affiliate links (to Amazon Canada obviously). I'm sure lots of people would be more than happy to click on an affiliate link before making Amazon purchases to help support the site. We're planning to change our subscription model a lot, hoping that will encourage more participation. But, again, we're not super-worried about it at this point. Mostly, right now I'm just wondering WHY it's happening.
John_Havok Old-Timey Member Posted January 30 Posted January 30 1 minute ago, Brock Beauchamp said: We're planning to change our subscription model a lot, hoping that will encourage more participation. But, again, we're not super-worried about it at this point. Mostly, right now I'm just wondering WHY it's happening. The amount of ads I see when im not using a blocker (not just here) makes me want to hang myself. Abomination 1
Brock Beauchamp Site Manager Posted January 30 Author Posted January 30 1 minute ago, John_Havok said: The amount of ads I see when im not using a blocker (not just here) makes me want to hang myself. Well, don't do that.
Spanky__99 Old-Timey Member Posted January 30 Posted January 30 3 hours ago, Laika said: Weird that Canada would be so different Isn't there something about International fees or something, I read that on a fangraphs flagged banner? I could be misremembering something about that.
Spanky__99 Old-Timey Member Posted January 30 Posted January 30 2 hours ago, Laika said: Yeah I did some Googlin' Per capita ad spend in Canada is like 75% lower than the US Advertisers pay less to get the ads so the views and clicks or whatever aren't worth as much This is because Americans are slobbering buffoons who buy more things that are shoved in their faces on advertisements. Canadians are wiser and less impulsive If you can see your data in pennies per ad view it might show this Yeah, this is the gist of what I read.
Spanky__99 Old-Timey Member Posted January 30 Posted January 30 2 hours ago, Brock Beauchamp said: It is, for sure. And we expected that. But we're seeing 10% of our US rates, which is so much lower than is reasonable. I use an ad-blocker, but I'll turn it off for Jays Centre from here on out if it helps.
Johnny King Vancouver Canadians - A+ LHP He took the Loss, but the 19-year-old southpaw gave up one run on five hits and a walk in five innings on Wednesday night. Explore Johnny King News >
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