The answer of what the Jays should do next seems to depend on a variety of factors including age, memory of past failures, impressions of the new regime and adherence (or not) to advanced sabermetrics.
Fans in the older age bracket who are not such a fan of advanced sabermetrics and who remember the last 20 years of futility and despair will probably look at last season's late run and playoff performance as a platform to build on and are possibly upset that Rogers didn't put up more to sign Price and/or comparable elite free agents. They are likely disturbed by the direction the club seems to be taking in terms of EE, JB and even the Josh Donaldson situation and are not relishing the prospects of yet another 5-10 year rebuild under a new regime.
On the other hand are the younger fans who have only really known the Blue Jays for a few years, who are not burdened with the heavy weight of the last two decades and who see last season's run as more of a statistical aberration than a long term trend. They will look at all the numbers and be all to happy to watch a new FO tear down what they would perceive as an aging, declining core who should not be overpaid as they come into the twilight of their careers and so are more willing to wait for success and see the minors/organization be rebuilt from the ground up.
Here's the problem for me: I see the merits of both sides but I'm an old f***er and I'm tired of seeing rebuilds. I don't know if I'll live 20 more years to see another playoff run and I'm pretty fed up with seeing Rogers acting like they're sort of interested in what is by far their hottest and best property. Flawed accouting practices, profit margins and suits should not be tightening the budgetary constraints when they have such a unique opportunity with this team to contend and be relevant to an entire nation. Unfortunately this will naturally mean that I will be dismissed as a casual or worse as a bandwagon jumper by the younger crowd despite having watched/followed the Jays for 25+ years in the good times and the bad.
Pick your own side I guess; I would have broken the bank this offseason and given it a real go. Hell, we could have picked up the pieces later after raising the banners in the SkyDome. Sorry, Roger's Centre. But that's just me.