Yeah it's almost like circumstances change. What a concept. Fans were predicting a high 80's win total and a WC berth because that was the projection prior to the start of the season. After starting 1-9, that projection has dropped to 80-82, and could plummet now with JD out.
If the Jays started 4-6 and people were talking about it, then you'd have a point. But 1-9 and making the playoffs would be historic. Talk of rebuilding is probably more reasonable in June/July when we see how the team does over a few months, but it's not absurd to talk about it in general. Team is old, their star is hurt, upper minors are barren, and window is closing/closed. Accept reality and change direction accordingly or live in a bubble.