I wouldn't rip AA for the deal that's for sure. I think it would make it easier if Rogers continues to pitch well, not dominating, but pitching well enough to say "hey, we have a #4-5 guy here". I don't know how much Kendrick is making for the next 2-3 seasons, but we also have to remember the salary situation. Maybe you trade Rasmus in the offseason to save some $ and go with a Gose/Pillar platoon in CF? Might be a possibility depending on what sort of payroll is approved for next year.
If they continue to climb up the standings, ratings, attendance and interest will grow which will make it easier to increase payroll for next season.