I would've been fine with unloading them after the 2012 season as I think they had hit a snag in the rebuild and needed to take a step back to be in a better position to take 2 steps forward. I'm not saying I disagree with you, in fact, I'm hoping for what you suggested which is why I'm not up in arms about the lack of moves this off season. However, you have to remember that Rogers owns the Jays and one of the reasons they bought them, maybe a big or the biggest reason, was for content for Rogers Sportsnet. In order to have taken a step back after the 2012 season or to take a step or 2 back now, Rogers would have to be willing to accept lower attendance, viewership, interest and revenue or even profits.
One thing people forget in all of this, except for TheHurl, is that the team's been doing better attendance and ratings wise, so in this sense, AA and Beeston have been doing a big part of their job, at least as far as the owner is concerned.