No one knows, your right. But does rogers really care about winning or making money? Attendance is up, another big name or two and they will ride that into significant ticket sales heading into 2014. Where there is optimism, there is hope and people will eat that s*** up. As long as Rogers thinks they will benefit financially from adding to payroll they will. Eventually this team will have to win to sustain this success, but right now, they can still sell the idea of a contender for next season by showing they will keep spending.