What do you think the 2016 Budget will be?

[Grant77]

Is that a Top 5 market when things are going good, or all the time?

 

Obviously the former, going by the last 20 years.

[AdamLindsMom]

Is that a Top 5 market when things are going good, or all the time?

 

It's a top 5 market with competent people running the team, maybe even top 3

[AdamLindsMom]

I haven't read through this thread but nothing annoys me more than people letting rogers off the hook for not spending. They make a f***ing killing off this team. You should EXPECT them to be a top 5 spender at a minimum. Anything less they should be called out for gouging the fans.

[burlingtonbandit]

Is that a Top 5 market when things are going good, or all the time?

 

They've always had amazing TV numbers when compared to league average so its always been a strong market even if the attendance numbers weren't there. There really aren't many teams that would be a "great" market if they had the success of the Blue Jays from 94-2014.

[TheHurl]

They've always had amazing TV numbers when compared to league average so its always been a strong market even if the attendance numbers weren't there. There really aren't many teams that would be a "great" market if they had the success of the Blue Jays from 94-2014.

 

I'll try and find the document but Sportsnet does not make insane amounts on ad revenue. It never broke it up the details by "Jays" but this was hockey vs all else and the numbers were really low. I really should have saved it

[TheHurl]

Found it. http://www.huffingtonpost.ca/barry-kiefl/rogers-nhl_b_4815741.html

 

http://images.huffingtonpost.com/2014-02-19-rogers1-thumb.png

 

 

http://images.huffingtonpost.com/2014-02-19-rogers2-thumb.png

 

In total from 2009 to 2012 Sportnet's ad revenue was between $65M and $82M. approximately 30% of that came from the NHL. Even if the Jays equaled the NHL money in around that time line, that's no where near the 100's of millions people estimate. Sports and Entertainment revenue has never peaked higher than 2% of Rogers total revenue, the Jays are just about exposure for Rogers, not making huge money.

[Stangstag]

Found it. http://www.huffingtonpost.ca/barry-kiefl/rogers-nhl_b_4815741.html

 

http://images.huffingtonpost.com/2014-02-19-rogers1-thumb.png

 

 

http://images.huffingtonpost.com/2014-02-19-rogers2-thumb.png

 

In total from 2009 to 2012 Sportnet's ad revenue was between $65M and $82M. approximately 30% of that came from the NHL. Even if the Jays equaled the NHL money in around that time line, that's no where near the 100's of millions people estimate. Sports and Entertainment revenue has never peaked higher than 2% of Rogers total revenue, the Jays are just about exposure for Rogers, not making huge money.

 

I just can't believe it. They have to be making more. You look at the billion dollar TV deals in the US, and you have to believe Rogers is making alot more than they are letting on.

[Cyborg]

I just can't believe it. They have to be making more. You look at the billion dollar TV deals in the US, and you have to believe Rogers is making alot more than they are letting on.

This doesn't count the self advertising value they get though.

[TheHurl]

This doesn't count the self advertising value they get though.

 

Yes I'm not sure that there are any non-Rogers ads. Rogers benefits from a lot more than just ad revenue (people that upgrade their packages to get all the Jays games included). But deep down the Jays are a minuscule part of Rogers overall business. Some read that as "well then they shouldn't care if they spend more on it", or the real way to read it is...those that are responsible for it, want to run it as fiscally responsible as possible, for their own job security.

Edited October 26, 2015 by TheHurl

[500LevelSTH]

Also remember money profitted in 2015 success, doesnt automatically go to spend in 2016. It all eventually goes to rogers bottom line and share holders. The formula for 16 will be based on the success of 15 with protections against major losses should the team tank.

 

Also...tv spots for the postseason were sold months ahead of the august turnaround....companies just dont sit on millions of advertising dollars and the Jays cant simply charge more for sudden success. They have cpntracts.

 

Whatever they do, im 100% positive the budget for 2016 has already been decided, and was much sooner than the first game of postseason. Thats just the way it is.

 

FA opens 4-5 days after world series...so budgets and planning started weeks months before this

[500LevelSTH]

Yes I'm not sure that there are any non-Rogers ads.

 

Commercial breaks were 3:15 in postseason, as opposed to 1:50 in regular season. They added a couple of Barry davis hits, but pretty much the rest of rogers amd sportsnet promos.

[Terminator]

If we really do "have strong interest in" and "will be in the game" for David Price the payroll would have to be close to 160. We'll see how true our interest in Price actually is.

[GreekFatAss]

I just can't believe it. They have to be making more. You look at the billion dollar TV deals in the US, and you have to believe Rogers is making alot more than they are letting on.

 

American Advertisers pay far more per American viewers than anything Canadian advertisers will pay for Canadian ones. Sometimes there are limitations being 1/10th the size of a consumer market.

[AdamGreenwood]

I suspect there's some kind of tax avoidance thing going on, where they can claim that the money they make from the TV portion of the Blue Jays isn't that much, because they lowball the benefit of advertising themselves on Blue Jay games.

There's no shortage of advertisers who would like to see their ads running during the Blue Jays, but somehow Rogers, always manages to show Rogers ads, we've all seen 2000 times for 30% of the game.

[crazy47larry]

next time u watch rogers chart how many commercials are for products owned and supported solely by rogers. spotify, shomi (or whatever the other one is called), hockeycentral all dominate the commercial air time and that definitely closes out serious ad revenue. even if they do pay for the commercial slots its still just sweetheart a deal on paper for bookkeeping. now imagine if they sold those slots to actual outside advertisers like magic bullet, magic mop, magic mesh, or chop magic. revenue would surely jump substantially. but rogers does what it does anyways. they can skew the data anyway they want. its another way for them to cry poor when its time to pay up for players. they are a total dictatorship now, but hey have any of u seen the rogers statue?

[Atothe]

[Boxcar]

If we really do "have strong interest in" and "will be in the game" for David Price the payroll would have to be close to 160. We'll see how true our interest in Price actually is.

 

Better be zero.

[o2cui2i]

 

it's put up or shut up time for Rogers. The whole "if you come we will build it" thing needs to continue. If they jays make the right moves this off season they could get back to 4M at the RC next year, but they need off season buzz to get fans out early in the season.

[Krylian]

it's put up or shut up time for Rogers. The whole "if you come we will build it" thing needs to continue. If they jays make the right moves this off season they could get back to 4M at the RC next year, but they need off season buzz to get fans out early in the season.

 

No chance they get to 4M. 3.5M would be a stretch.

[burlingtonbandit]

Found it. http://www.huffingtonpost.ca/barry-kiefl/rogers-nhl_b_4815741.html

 

http://images.huffingtonpost.com/2014-02-19-rogers1-thumb.png

 

 

http://images.huffingtonpost.com/2014-02-19-rogers2-thumb.png

 

In total from 2009 to 2012 Sportnet's ad revenue was between $65M and $82M. approximately 30% of that came from the NHL. Even if the Jays equaled the NHL money in around that time line, that's no where near the 100's of millions people estimate. Sports and Entertainment revenue has never peaked higher than 2% of Rogers total revenue, the Jays are just about exposure for Rogers, not making huge money.

 

Ad revenue from Sports has gone up dramatically since 2009-2012. If Rogers pays $500 million for the NHL contract then there is no way the Jays and MLB postseason is worth less than $150 million per year. Jays almost pulled in 200 million viewers this year just looking at regular season+playoffs.

[GreekFatAss]

It seems the overall consensus is that we are all expecting a reasonable $150 million payroll range for next year.