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Posted
Me, IRL:

 

http://tse2.mm.bing.net/th?id=OIP.M8d048d652b12b00f54060eccf9dd2a1eo0&pid=15.1

 

(from L to R: me, my sister, my cousin)

 

Is your sister single? She's kind of cute. Can she balance a ball on her nose?

Posted

Canadian ad rates confuse the hell out of me but I'll tackle what this means. The Grey Cup and Super Bowl draw similar Canadian TV Audiences (right around this 4M number as well). The Superbowl ad rates in Canada has ranged from $90K to $130K for a 30 second spot, and Grey Cup has been between $40K and $65K from rates I could find. In 2014 game 7 of the Habs and Rangers drew about 4.5M. Oscars don't appear to have listed Canadian ad rates but it draws about 8M (in the US it's about $1.9M for their 40M viewers).

 

I would guess that this 4M is a bit of a surprise to the Sportsnet brass so they won't see an increase in rates until this game, and next series should they get there.

Posted
Canadian ad rates confuse the hell out of me but I'll tackle what this means. The Grey Cup and Super Bowl draw similar Canadian TV Audiences (right around this 4M number as well). The Superbowl ad rates in Canada has ranged from $90K to $130K for a 30 second spot, and Grey Cup has been between $40K and $65K from rates I could find. In 2014 game 7 of the Habs and Rangers drew about 4.5M. Oscars don't appear to have listed Canadian ad rates but it draws about 8M (in the US it's about $1.9M for their 40M viewers).

 

I would guess that this 4M is a bit of a surprise to the Sportsnet brass so they won't see an increase in rates until this game, and next series should they get there.

 

Sportsnet expanded pre and post game coverage is where they make the immediate payoff for increased viewers It started in september when they expanded from 30 to 60 min pregames, doubling commercial time, and likely able to get a pretty good rate. The post game audiences have been impressive, game 4 was over a million if i remember correctly.

Posted
Sportsnet expanded pre and post game coverage is where they make the immediate payoff for increased viewers It started in september when they expanded from 30 to 60 min pregames, doubling commercial time, and likely able to get a pretty good rate. The post game audiences have been impressive, game 4 was over a million if i remember correctly.

 

Post game is tricky. I bet you get a massive collective tune out as soon as the first post game commercial airs. I noticed Sportsnet tends to delay the inevitable and put off that first commercial for awhile.

Posted
Post game is tricky. I bet you get a massive collective tune out as soon as the first post game commercial airs. I noticed Sportsnet tends to delay the inevitable and put off that first commercial for awhile.

 

They do, ive seem the numbers...but 25% of 4m is 1m and thats a much better rating than taped poker, etc.

Posted
Yeah I would guess the audience will be a fair bit smaller, because it was not a holiday. Though I'm predicting the peak to maybe be 8-10 million. Maybe even 10+million.
Posted
Additional details:

 

 

The hasthag of #cometogether also was the #1 worldwide trending tag on twitter at one point

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