Interesting article on Trout from the BBC: Mike Trout: The brilliant $426.5m MLB star most Americans don't know
Quotes a study showing less than a quarter of Americans and only half of American sports fans know who he is. Then neatly encapsulates MLB's issues with trying to promote him and the game:
"The situation is compounded for Trout because he plays on a California team, most of whose games don't start until late in the evening for East Coast viewers. And the Angels, while located in the Los Angeles metropolitan area, have always been the little brother to the Los Angeles Dodgers - the Manchester City to their Manchester United.
The franchise's identity issues are reflected in the revolving list of names the Angels have gone by in their 58-year history - the Los Angeles Angels, the California Angels, the Anaheim Angels (for the actual town in which they play) and finally the Los Angeles Angels of Anaheim (which resulted in the team being sued by city governments in both Los Angeles and Anaheim).
By whatever name, the team has only won a single championship, in 2002, and has only made the play-offs once in Trout's career, a 2014 first-round sweep at the hands of the Kansas City Royals. Despite Trout's contributions, the team has posted three consecutive losing seasons and is currently in fourth place in its five-team division.
Post-season games - and, particularly, the World Series - are where baseball players can begin to command the nation's attention. It's a stage Trout, whether because of bad luck or bad decisions by the Angels management, simply hasn't had the opportunity to enjoy.
Last July, in the midst of the 2018 All-Star game, MLB commissioner Rob Manfred, the top executive for the sport, directly questioned Trout's dedication to building his "brand".
Mike has made decisions on what he wants to do, doesn't want to do, how he wants to spend his free time or not spend his free time," Manfred told an interviewer. "I think we could help him make his brand very big, but he has to make a decision to engage."