I don't think it works that way with baseball in the US. We can have an All-Star lineup, but it's not like the NFL in terms of national interest. They get major bumps from the local markets involved (of which Toronto offers them 0 bump being in Canada) and then they get a certain percentage of die hards that will watch any baseball, finally they get the out-of-market fans who will watch the heritage teams like Yankees, Red Sox, Dodgers. Marketing individual players on teams with little national cachet like the Jays just doesn't fly.