Hah, I called it. I knew that would be your response.
Your example is apples and oranges though, because Toronto has a larger proportion of Jays fans compared to NY/LA in MLB than Phoenix does Coyotes fans compared to MTL in the NHL.
Phoenix CMA is 4.2 mil, Montereal CMA 3.8 mil as of 2010.
edit: obviously I'm just talking out of my ass when I deign to know the proportion of GTA residents that are Jays fans, and then KNOWLEDGEABLE Jays fan as that, just as you are when you make statements about more knowledgeable fans in other cities outnumbering their counterparts in the GTA. My point was that we ARE the 3rd largest metro area in the MLB, and thus, the 3rd largest market.