I don't consider what Howarth, and Wilner by extension, did to be "SJW" actions.
Howarth was asked personally by a man to stop using the name as a favour. He didn't do it to score Twitter points. Also this happened around 25 years ago when social justice actually meant something.
I side with Hurl, the logo and team name aren't meant to be empowering. Chiefs are different because there is nothing in that name or logo which look particularly demeaning.
Also, disregarding all this, don't we have freedom of speech? Blue Jays media personalities have said far more egregious and annoying things than the Cleveland team or whatever they want to call them. I find it a strange topic to be annoyed with. I guess it would be easier if Cleveland had a short form like the A's do. Cleveland I's...no thanks.