Brings in money, increases the value of the franchise, and increases the value of any sponsorship, or any tv contract coming up
We’re talking hundreds of millions. Of course a team that signed Bauer could suck and you deal with all the negative publicity for little benefit, but that’s a chance a team will have to take
As an example I’ve pointed out with the Watson thing in the NFL, teams really just have to brace themselves for that fierce two week Twitter backlash. If you can make it through that, the mob will have found something else to be triggered by