People ignore the Blue Jays for ~20 years, and then buy a 6ix pack in 2015 and all of a sudden Rogers owes it to them and other fans to jack payroll by $20M, vaulting the team to like 6th in the entire league, while the Canadian dollar bottoms out.
Laughable.
Rogers has the right to pocket whatever they want off of the Blue Jays. Fans should be very happy with a top 10 payroll.
As someone who belongs to the $/WAR religion, I actually hope they slash payroll down to the bottom third of the league. Being a fan actually gets interesting down there.