You do make that trade if it's the difference between getting into the playoffs and not. This group with Price in the playoffs has a legitimate chance to go deep. We have significant money coming off the books this winter, and a playoff run (or at the very least serious contention) will drive up ratings and ticket sales. Ownership will take note and spend this winter imo. They already have spent big money and there is no reason to think they won't continue, especially with a growing fan base and interest across the country. The Tulo deal was a strong indication that they are not pulling back the funds anytime soon imo, considering the extra years on his contract. Going all-in does not mean they need to dish out high risk contracts they will almost certainly cripple the organization long-term.
Now in terms of Price, sure they make a play, but at the end of the day they would be much better off going an alternate route. The risk/reward simply isn't worth it for a long term contract.