Found it. http://www.huffingtonpost.ca/barry-kiefl/rogers-nhl_b_4815741.html
http://images.huffingtonpost.com/2014-02-19-rogers1-thumb.png
http://images.huffingtonpost.com/2014-02-19-rogers2-thumb.png
In total from 2009 to 2012 Sportnet's ad revenue was between $65M and $82M. approximately 30% of that came from the NHL. Even if the Jays equaled the NHL money in around that time line, that's no where near the 100's of millions people estimate. Sports and Entertainment revenue has never peaked higher than 2% of Rogers total revenue, the Jays are just about exposure for Rogers, not making huge money.