The whole thing is stupid and seems like it's setting up to be one of corny reality tv shows full of forced suspense. It does nothing for the sport or to draw interest in the game, just manufactured drama/and storylines that aren't needed to make playoff baseball interesting. Rivalries are great when they happen organically, we don't need to be force fed these "your opponent chose to play against you, how does that make you feel?" dramatics twice a year.
In before they choose Seacrest to host and go to commerical every time something is about to happen.