Re the neighbour effect
How much of that has to do with the Jays now having an official partnership with StubHub?
Before, to resell tickets, one had to take some initiative to set up that stuff online (which hardcore oldtime fans probably didn't bother with.)
But now, the new regime has turned every STH into a potential "scalper" by encouraging them, and making it so easy for them, to list their tickets on StubHub ... and so oldtimers, who never before entertained the idea of reselling their seats online, are now tempted to do so with a simple click from their Blue Jays account.