Thats the biggest problem really with this franchise, post 1993. Its perpetually caught up in No Mans Land. They wont ever break the whole thing down like the Marlins or Houston, but wont ever spend like the Yankees over a sustained period, so we're caught in the middle. I personally think thats the sweet spot for profitability for Rogers, but who knows. We'll never be told that, but if they can keep to around say $90-100mil payroll, win just enough to keep the ratings high so advertisers buy in, say 75-85 wins a year, and max out on profit...they're gonna do it, World Series/Playoffs be damned.
Pre-Rogers, Post-World Series teams...thats when this team shouldve broken it all down. If you look at the players we got nothing for Molitor, Carter, Alomar, very little for Olerud. Then the tier after that, when Gord Ash, and his Canadian Inferiority Complex would not trade for prospects, because he didnt want Toronto to be known as anything but a large market team, left us with not-good-enough veterans when we dealt Green (for Mondesi), Clemens (for Wells), Wells (for Sirotka), etc etc. Huge missed opportunity there.