I think about that a lot. Attendance is 2nd in MLB. TV ratings top shelf. Stadium renos and a buzz at the RC. We are in the hunt every year since 2020 as frustrating as it can be. Good fortune and luck plays big in this game, along with actual talent, and for whatever reasons it hasn't clicked yet vis a vis playoff wins.
But strictly as a business, is Rogers getting exactly what they want from the FO in the way they evaluate each season? They would simply view 90 +/- 3 wins as the business objective/achievement, as it keep fans interested enough - the playoffs are all gravy whatever happens. I do think there is some sustainability risk in this model as major decisions loom on the roster over the next 2-3 years with aging and FA impacts. I'm just a small fry but anecdotally as one fan aka customer...I am going to not attend games I normally would this SEPT given my feeling about this team. But having said that I'll no doubt be watching on TV lol, so I doubt they care.