It's very possible the Jays under Atkins might miss the Postseason in 2 of the last 3 years during what was considered the prime in their competitive window. It's fair to say thus far Atkins and management have been mediocre when you look at the bigger picture of the past three seasons. If the Jays don't have success, Atkins and the FO wear some of it as does any front office. The window seems like it's narrowing more and more with an aging expensive roster along with Bo's free agency looming, especially since there really isn't much coming up through the farm system.
The Rays don't have the payroll as the Blue Jays have. The Rays front office has to work within their confines and resources they have. Considering all those factors, they have done an exceptional job at putting together competitive teams each season. While they haven't won a World Series yet and have had some early Postseason exits, they do make the Postseason at least and put themselves in a good position to have success. Their scouting and player development is on another level. I wouldn't compare them with Atkins and the Blue Jays at all.
From a business perspective, Shapiro has done a fantastic job with the team. He's changed the in-game experiences at the Rogers Centre, which has definitely helped with attendance and team revenue. He's also raised the damn prices of everything haha but oh well. The Jays are raking in every season. Shapiro has put together a very successful business model for Rogers.
Like you said, something does need to change. You can't keep the status quo this offseason. I still think Atkins deserves a chance to right the ship for 2024, though he's on a very short leash.