Mark Shapiro Q&A
Highlights:
The Star: You mentioned at the winter meetings that you thought the upside for payroll might be even higher than it was a few years ago, or you could at least get back to that point. What needs to happen for you to get that support from ownership?
Shapiro: “I think we need to win. We need to win more, take the next step and obviously we need to see the fans coming out. But it doesn't need to come out to the level that we'll spend exactly what we make. I think there's an understanding, and there always has been, a clear messaging that at some point the spending will have to outpace the revenue and then it usually it catches up, that happens everywhere in baseball. That’s not just here. If you read Mark Attanasio quotes with the Brewers and you look at almost every situation out there, as teams start to win, they ratchet up payroll ahead of the financial support that follows.”
The Star: On that note, there are lots of fans who consider Toronto a big market team, one that shouldn’t have to go through those cycles. What would you say to those people?
Shapiro: “Toronto is a big market. It's not as big a market as New York or Los Angeles. That's just a fact. It doesn't have the regional media dollars that Boston has. It obviously has a national following, but the regional media dollars that exist in the U.S. media markets is very different for the largest scale.
“That along with the exchange rate, which is real. I tend not to dwell on that, because it's not an excuse, but the reality is that the majority of our revenue comes in and Canadian dollars and the majority of our expenses, is U.S. dollars. It doesn't take much figuring, that's just a 25 to 30% tax and no other team has. So that mutes our revenues.
The Star: How would you evaluate the job that Ross Atkins in the front office has done and how it lines up with your vision of the franchise?
Shapiro: “I look at our baseball operation staff led by Ross and think, for us to have tried to play out that stretch as long as we did, which to some extent compromised the pace of retooling and putting a new team on the field, yet to still have elevated the talent level to where the last couple of years we're one of the better farm systems in the game, and then to see those players transition to the big leagues and do it in a way where their potential is clear to everyone watching, that's a tremendous accomplishment. That's much harder to do than it sounds.