Maximising fan support from outside the Toronto area can only be a good thing finance wise. Increased sales of merchandise, tickets, and Rogers tv packages all should help the team budget to continue to increase.
TBF if people started wearing the red jerseys surely that would mean that they are popular and not considered ugly by the people wearing them?
FWIW I don't really like the red uniforms. But, as an alternative that probably will be used at most 15 times a year, it's not something to get that worked up about IMO.