I don't really like the Kendrys Morales signing. I don't have anything against the specific player but I struggle with the way he fits into this ball club. I think this move has been the most questionable made by the revamped front office to this date. Having ridiculed the Athletics for their signing of Billy Butler, it's hard not to see the parallels here on the surface. That being said, I don't believe that there are no redeemable qualities in Kendrys Morales. In fact, if the front office signed him with these qualities specifically in mind (and there's no reason to believe that they didn't), it's easy to see why they feel he will fit into his new environment; why he can realistically surprise the world of baseball with a very good year. Let's touch on a few of them now:
1) Kendrys Morales hits the ball very, very hard.
If we establish an arbitrary cut off of 200+ events, only eight players in baseball had a higher exit velocity than Kendrys Morales in 2016. All eight of these players are either past (Zimmerman, Holliday) or present (Ortiz, Cabrera, Stanton, Pederson) superstars, or among the strongest power hitters in the game (Cruz, Trumbo).
Once again, we see Morales' strength displayed in FanGraphs' hard contact leaderboards, where only five players in all of baseball posted higher marks in 2016 (Ortiz, Freeman, Carpenter, Trout, Cabrera). Jose Bautista tied with Morales at 41.1% but unlike Bautista, Morales also made a load of medium strength contact at 46.1%.
2) Kendrys Morales is leaving Kauffman Stadium
This one doesn't require a whole lot of explanation but I will try to expand on it as much as I can. While Kauffman stadium is actually a pretty good park for padding your batting average, it is an absolute graveyard for the home run ball. ESPN's park factors ranked Kauffman as the fourth worse stadium in this regard in 2016, 227 points below the Rogers Centre. Yankee Stadium, Fenway and OPaCY were also miles ahead of Kauffman, with even Tropicana receiving a significantly better rating.
Despite the dead-ball nature of Kauffman Stadium, in 2016 Kendrys Morales became the first Royals hitter to hit 30 home runs since Jermaine Dye knocked out 33 in 2000. Over the last fifteen seasons, Billy Butler (29) is the only other hitter to approach that mark.
Lastly, Kendrys Morales is a switch-hitter, making him the first power hitter employed with the Bautista-era Blue Jays that can take advantage of the gimmicks in both Fenway Park and Yankee Stadium. Fans have every reason to believe that the transition from Kauffman and the AL Central to the Rogers Centre and the AL East should see Morales receive a considerable boost to his home run numbers.
3) Kendrys Morales' lack of mobility may not actually hurt the Blue Jays as much as you think
Kendrys Morales was never a fast guy, but ever since he fractured his left leg in what has to be the most hilariously depressing celebration of a walk-off grand slam in the history of baseball, he has been less fast than not fast. By far the most criticized aspect of Morales' game is his speed (the lack of it). Many Blue Jays fans are concerned about how much value the team will lose under Morales' feet and whether or not the signing will even be worth it because of this one major issue.
While a lack of mobility should always be a concern for any professional athlete, there is reason to believe that the Blue Jays will not be hurt by Morales' non-existent foot-speed nearly as much as a team like the Royals. As we've already established, Kendrys Morales hits the ball extremely hard. For a guy making so much hard contact and so little soft contact, a lack of speed isn't really going to stop him from getting on base. This isn't exactly a guy who has to regularly beat out grounders to first. The bigger issue with Morales isn't whether or not he can get on base, it's how much will his speed impede the baserunners behind him once he's gotten on. In terms that our favorite troglodyte redneck Gregg Zaun would be proud of, will Kendrys Morales clog the bases?
In 2016, the Kansas City Royals (.139) ranked 28th out of 30 teams in isolated slugging percentage. The Blue Jays (.178) ranked 6th. Even with the loss of Jose Bautista and Edwin Encarnacion, the Blue Jays will never be a ball club that tries to stab you to death with soul-crushing single after soul-crushing single. The Jays don't steal much, don't bunt much and don't hit and run very often. Having Bowser on the basepaths may be the kryptonite of a s***** organization like the Kansas City Royals but for a ball club where guys standing on first base are often in scoring position, Kendrys Morales' Ortizian pace shouldn't be nearly as much of a factor.
Finally, according to FanGraphs' baserunning metric, Jose Bautista (-5.2) was actually worth less than Kendrys Morales (-5.0) in 2016. This signing was really all about the speed upgrade all along.