The Jays still planned on being competitive in 2017 and even in 2018, then started to tear things down. If they felt the window closed, Atkins should have traded Donaldson, Happ, Osuna, Stroman etc. earlier. But we don't know if Rogers had a say in that decision after those huge 2015 and 2016 seasons where excitement was at an all time high.
Sucks guys like Devon Travis, Jose Bautista, Tulo, Martin were finished and Aaron Sanchez and Liriano turned into pumpkins on the pitching side. If guys stayed healthy, I think the Jays still had another year or two of a window until 2018. Didn't work out that way though.
Atkins has done a great job putting a competitive team on the field for the last 4 years (including the shortened 2020 season). Though ZERO Postseason wins to date with the extra WC spots and balanced schedule. Yet here we are.