http://www.thestar.com/sports/soccer/2014/01/24/toronto_fcs_transformation_was_colourful_journey_led_by_tim_leiweke_kelly.html
He could not negotiate with the player — that’s tampering (though it’s a widespread practice). So he focused on Defoe’s closest advisor, his mother, Sandra.
MLSE invited Sandra for a week in Toronto in early November. Three staffers were assigned to care for her. She was put up at the Ritz. When she got to her room, there were flowers waiting. From Drake.
“Are these really from Drake?” Sandra asked.
Leiweke assured her they were.
They brought her to the ACC on the morning of Nov. 5 before a Raptors game with the Miami Heat. As part of the tour, Sandra visited the hockey dressing room. A Leafs’ jersey emblazoned with Defoe’s name was hung in every stall.
While there, staffers tried to connect Sandra to her son via Skype. They had trouble getting a steady connection. Eventually, they had to move out onto the ice.
Out in the hallway that runs from the Leafs’ dressing room to the basketball visitors’ quarters, LeBron James was waiting to accidentally bump into Sandra.
Leiweke had reached out to James’ manager, Maverick Carter, to ask for the favour.
Still fiddling with the laptop, she missed her window. James returned to begin his pre-game routine.
He’d do his part later. During a break in play in the Raptors game, he approached Sandra, who was sitting courtside with Leiweke. As he walked toward her, James wagged his finger in a familiar, teasing way. Sandra goggled. The most famous athlete on the continent leaned in to suggest Defoe would be happy in Canada.
Sandra turned again, delighted: “That was LeBron James!”
“Everyone loves Toronto,” Leiweke said.
After Sandra left, Leiweke sent Drake back in. The rap star was out on tour. Leiweke worked out a detailed pitch that Drake would make to Defoe over the phone. Defoe would later describe the call as “surreal.” This holistic come-on worked. Within a week, negotiations became serious. -"
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TL;DR
Leiweke even had Lebron f***ing James trying to help lure Jermain Defoe to Toronto
This new ownership group is not the same garbage team run by Richard Peddie. This group has the pull that very few others do.
One of the big names (might not be Lebron or Durant, but someone) will be a Rap in 2016.
We should all be very excited in this new direction of MLSE.