Rogers will certainly see the potential investment return to its business from signing Soto, similar to what they saw with Ohtani. As a media company, the Rogers calculus will be quite different from other MLB owners. ROI may not be Cohen's primary consideration but there is a limit to how much cash he is willing to burn. Rather than having a player like Ohtani with a strong desire for a particular team, will this time we see the opposite dynamic - a team owner with a strong desire for Soto, to the point any offer from any other team will be exceeded?