I don't see a conflict between making a profit and fielding a contending team. In fact, they go hand in hand. If the team can continue to acquire good players which allow it to contend and make a profit, all the power to them.
I'm sure they'll make a fair market offer to EE and/or Bautista. If a team wants to offer 3+ years at over 20M/year, then let them go and take the pick. Or maybe they re-sign 1 and replace the other with 1 or 2 players that are younger and provide a more all-around game.
We'll see what happens.