Rogers is content with being a .500 team that draws 25K in the stands and a few hundred thousand on TV. If 50K in the stands each night over the last two years and millions watching on TV wasn't enough to motivate them to increase the payroll dramatically, nothing will. They will never be a top 5 payroll team that "goes for it", nor will they be a complete tear down team that wins 60- 65 games. Rogers always plays it safe. They are in it to sell commercials, not win the world series.
Shapiro will likely sell off a couple vets/impending FAs, but I doubt you see a dramatic sell off. I have this sick feeling that they will be a 70-80 win team for the next few years.