He's not saying that either. He says that the fans don't like Jose, and then shifts to praising the qualities he likes in the player he just gave $33M, and presumably likes on a personal level. This is manufactured outrage.
Is he being ruined? He has like a 130 wRC+ across AA and AAA. Only 8 homers last year, but he was 22 and in the upper minors. Seems to be on track to be a Martin Prado bat.