Interesting. The one thing baseball has over all the other sports is quantity (there's a shitload of games) and MLB TV is very Gen Z friendly. I got MLB TV on my phone during the season, and it's a great app. Can watch every game, can pick which feed you want to watch, get highlights of runs/relevant plays almost instantly, get the entire game available to watch later if you want to, and so on. With Gen Z the game itself is almost irrelevant. No one is going to sit and watch a 3 hour game on TV anymore, but an app that allows you to consume anything you want is a damn good start. That's why it is frustrating that they don't allow more freedom for YouTubers to post MLB clips, although maybe they are becoming more liberal with it because I do see certain videos out there now, and Jomboy seems to be allowed to post stuff with his commentary over it. One of the things Manfred said in an interview before was that MLB was trying to get kids to play baseball at a young age, and that to me will be a difference maker. A kid may not have the attention span to watch baseball when they are young, certainly not with so many options available, but playing the sport itself? That's more likely to create a long term fan.
It's going to be interesting to see what happens to MLB in the next 10-20 years. I think it's clear they will probably never be a mainstream/national sport again, but they can still thrive as a regional sport. A lockout after 2021 is not going to help though so they better not go that route.