No disrespect but I don't agree with the take that its a marketing disaster.
It depends on if they will sign or not, and what the term/AAV is and what they get back if they leave.
Jays fans will move on depending on the team's results just like we did from the 15/16 stars. Signings can be a sugar high. Devers, for example, has had a slow start for him on a new $300M deal. It won't be long before the BoSox fans turn on the FO and player if he doesn't pull out of it. I think he will over a 10 year deal, but its rough now. SDP and the Mets have spent a fortune on signings and so far are sucking.
The FO has to make really tough decisions at times, with short term pain that produces longer term gain.