The trouble is, the way they do their accounts, higher success isn't equal more money to rogers.
If Rogers would co-own the Blue Jays, like they do with the Raptors and Maples Leafs for example, then yes, you would be correct.
Because they own the Blue Jays 100%, every time the Blue Jays give a contract to someone, it directly affects Rogers stock in a negative way.
For the Raptors for example, they use different math which also looks at other streams of revenue and doesn't directly affect their stock price.