Markets are defined by population. The greater Toronto market is the 4th largest sporting market by population in North America. New York, LA and Chicago have 2 clubs each to divide fans. The Jays also draw on fans from across Canada. The Jays have lost a generation of fans, by not competing. If they actually made the playoffs the fan base would grow. We are not a baseball first market by any means with Hockey being number one, but look at the Raps. If we win, fans will come and revenues will grow. As it is the Jays have the highest average ticket price in the league. The Jays just need to build a winner and spending the money would make sense if it was allocated properly.