It's really unfair to blame ownership for not taking payroll to $150-160 million.
In 2013 they were 9th in payroll at ~$118 million. Pittsburgh (66), TB (64), Cincinnati (110), Cleveland (82), St. Louis (110), Atlanta (89), Oakland (68) all made the playoffs on a lower payroll.
In 2014 they were 10th at ~$132 million. Oakland (83), KC (92), Baltimore (107), St. Louis (111) and Pittsburgh (78) and Washington (134) all made the playoffs on less, or the same in Washington's case.
The point is that Rogers' commitment as far as payroll is concerned is absolutely fine. You don't need a top-5 payroll to be a good team. Many of the above teams are consistently in contention, and never spend in the top-5. The blame lies squarely on ineffective front office management. They've been provided with the resources, and have so far been unable to translate that into any kind of success. If you want to blame ownership for employing ineffective management, that's fair, but the payroll argument is silly.