I don't think any of the old board ratings experts have come over to this board but I'd have think this pretty much negates the improved gate.
http://www.montrealgazette.com/business/Mediocre+Blue+Jays+winning+turnstiles/8693981/story.html
As of July 10, Sportsnet was averaging 544,000 viewers (aged two and over) for Jays' broadcasts. That's nine per cent down from the 2012 average of 595,000 at this point of the season but up 10 per cent from 2011's average of 496,000 at the same time.
Breaking it down by month, the 2013 Jays averaged 639,000 in April, 403,000 in May (when the team went 13-15) and 575,000 in June (when the team won 11 straight).
Moore says he is happy any time he sees ratings over 500,000. Some recent 700,000-plus games are "amazing numbers especially when you consider we're under .500 at the moment."
Opening Day, a 4-1 loss to Cleveland, drew a Jays' record average audience of 1.4 million. The Canada Day game, an 8-3 win over Detroit, also drew more than a million.