The casual fans know two things...what the mainstream media tell them and "former Cy Young award winner. Not to mention $25M a season, even my Mom who only watches the Jays and the only non Jays she knows are Papi (who she thinks that's his real name), Jeter, A-Rod and a smattering of a former Jays, she'd know that's superstar money.
Spending = buzz IMO.