^ I think AA firmly believed and stated many times that revitalizing the market was one of his top priorities. People forget how dead the Jays were after the Halladay trade and the let down of 2009. 2010-2012 were not good years for media attention to the Jays. In 2013 he tried to jump start things and it didn't work. 2015 it did work. The dividends can be seen now, and will be seen for quite some time.
People talk about the few prospects he traded away, but they forget how much fan capital he has created for years to come. He probably raised the franchise value by $150-$200 Million just by 2015.