My feeling is that Bautista is most definitely the "face of the franchise". Bats is a 6 time all-star as a Jay, broke out and made his name as a Jay and put us on the front page of ESPN while leading the league in homeruns. Even while JD was winning his MVP last year Bautista had arguably the most famous moment in baseball with the bat flip that every baseball fan watched and relived on highlights all offseason. Every baseball fan thinks Bautista represents the Jays more than any other player and media probably cares what he has to say more than any other player.